As a client , you might be able to gather comments on designs which have been designed specifically for you to make the most informed decision.
Designers will present work to clients, discussing ideas with other designers on their own, or in design communities to get constructive feedback to improve their design abilities.
As the leader of the Logo Facebook Community for about 3 years, I’ve seen designers who have presented their work professionally and… creators who’ve done poorly.
However, I’ve had the pleasure of working with clients who have used the logo I designed for them with their friends and familymembers, and I’ve seen what can happen when this isn’t done correctly… for an individual, you may be left in confusion as a designer, and it can turn into an endless process of modifications… everywhere it can be difficult.
I’m glad I can assist by offering this blog and podcast (linked above) can help both graphic business owners and designers who have had their logo designed specifically for their business.
The podcast is supported by FreshBooks which is a cloud-based accounting software specifically designed for professionals who are creative. It is available for trial without cost for 30 days by clicking here.
Avoid Subjective Feedback
The most important thing we need to avoid in all situations is the possibility of receiving feedback from a subjective source which I think this starts with how you show your designs before your customer or how you ask relatives or friends to provide comments on the design.
First thing I would like to emphasize is… it isn’t important what people think.
What others think of the design of your logo is not important.
For any aspect of design Never ask someone what their opinion is on the design.
This could sound like strong work, so I’ll go over it to make you aware.
Why don’t you ever inquire about the opinions of others on your logo
When it comes to design such as branding, there’s no way of making the work of art.
We’re making a useful work of art.
An object that’s created to convey an aesthetic that represents enterprise… An item which is specifically designed to compete with the best of companies or products… An item which is carefully designed to draw an extremely targeted audience.
In addition in the case of designs for logos particularly, there is a technical aspect as well. For instance, the logo should be flexible and work as a small icon for social media as well as on websites as well as on buildings, on cars, clothing… items… and the list is endless. This means that the logo has to be easily read, and also simple enough.
The point I’m trying to make would be… A logo, as well as everything else that’s “designed” was designed with the intention of performing the specific function.
If you’re skilled at doing what you do, each detail of a design has been considered.
There’s a reason behind each line. Every curve. Every hue… it’s the individuality of it all, as well as the details, or lack of it.
If you inquire about what someone else thinks… They’ll give you their opinion and, in the majority of instances, since everyone has their own opinion that the comments and opinions that you get will not be beneficial to you, unless they’ve the inside scoop on your needs.
The comments received from asking an individual’s opinion is likely to be based on subjective opinions. It’s their personal opinion since they are expressing their opinions! I hope that I’ve made it evident, what they believe about themselves isn’t important to them personally.
Designing your work to avoid the possibility of receiving a negative, subjective response
It helps us comprehend why we should not question the opinions of others This is a good illustration that I often use to communicate my point to people who are not experts.
Imagine if I placed an iron on the desk in the front of you. How do you feel about the stapler?
You take out the stapler… Tell me, what do you think?
I’m sure there’s something you can have to say. There will be things you enjoy and things that you don’t.
I’m thinking “Blacks dull… The color is boring. I’d rather an orange one. I’m not a fan of how it feels like it’s made of metal. I’m not really a fan of the design. I’d rather it was were a little larger .”
By asking “what you think” you’ve left with your own personal opinions. Ask an entire group of people what they think and you’ll receive numerous opinions.
It’s a common occurrence in the world of design. You’ve asked your customer, relative, friend what they design they have spent hours working researching… And… you’ve received an array of what they think they would like and wouldn’t.
Unfortunately, not all designers listen and will make the necessary changes. It’s a nightmare, right?
We’d like to avoid that scenario, so to give you a better idea I’m going to show the stapler in a different manner and, for the purpose of this exercise, I’m going to make it appear that you asked me to make this design for you.
Therefore, I will hold the stapler in front of you… to begin an introduction…
“Based on our discussion from the beginning, you needed a device that can forever clip several pieces of paper to each other. It had to be inexpensive and also be produced in a large-scale.
What I’m going to show you this morning is the solution. I’ve designed a device that fits comfortably in your hands. I’ve included a spring-loaded mechanism that allows staples to easily be put in place in just two steps. Look at the ease with which to slide them in. We’ve chosen black plastic that is inexpensive and gender neutral, making it ideal for a broad audience. I’ve also designed the form to allow it to be produced in mass quantities without difficulties.
This achieves the objectives that were discussed at the beginning in the procedure. Do you want to signature to continue with manufacturing ?”
If that’s the situation, you’ll are forced to be a part of the team, as I’ve met my objectives. Business owners care regarding… they care about the objectives. Their plan of action and the method by which the product you’ve created achieves this.
I bet you’re the non-businessperson… I’m betting you were listening to my presentation, nodding in agreement in agreement with my words.
I’ve described the project by returning to the objectives of the project… I’ve also discussed the difficulties that I faced, and how I’ve managed to overcome the problems efficiently.
If you make your presentation this way, you’ll either receive an affirmative answer.. and… due to the fact that we’re emphasized goal-fulfillment, you will be given transparent, honest feedback that can help enhance the quality of the product.
In presenting your work in an entirely different manner and presenting the work in a different way, the discussion is different. It’s changed from a conversation where everybody is sharing their personal views, to a rational discussion built around objectives… which are based on goals for business and strategic decisions. The feedback I’m getting from my clients is extremely helpful, both for myself as well as my client.
That’s it… do not emphasize… as an artist, or as a customer looking to get feedback on an image… Never inquire, “what do you think”.
A friend asking for feedback
Naturally, the classic example given above is extremely specific to how you present your work. What happens if you’re soliciting feedback from a family member, or even a community of people for their feedback regarding your logo?
Then… exactly the same concept applies. It is essential to give the context. Like with the stapler case, you have to provide a description of what you’re hoping to accomplish, and how you’ve achieved the problem, and also ask whether you’ve successfully solved the problems outlined.
If you let people know what your goals are they’ll assist you to reach them. This means you’ll receive high-quality feedback.
If you’re asking to receive feedback from your customers, you’ll receive higher quality answers when you’re extremely specific about the information you’re looking for.
Make sure you get feedback on one aspect of the design. So you can get feedback on the areas that require assistance as well as… this can help to focus attention on the specific area you’re trying to talk about and they’ll be more likely to assist you.
When I work with clients seeking feedback, I advise that they address their intended audience with specifically-focused questions.
For instance, if there are two alternatives, we’d like to not ask anyone which they would prefer… because it’s more subjective than asking the person what their thoughts are. We don’t care about the subjective opinions.
We would like to answer questions that are based on the objectives for the initiative.
- Which one best represents a forward-thinking accounting firm?
- Which of these logos seems the most luxurious to you?
- How much do you think each of these companies to cost you?
- Which of these businesses feel most approachable and friendly to you?
- Which one of these logos resembles an authentic, small business?
…there’s an endless list of questions you can ask however if they’re directed towards the end goal of the project , you’ll get helpful, insightful and relevant information that will allow you make the best choice.
Get feed from the design community
If you’re requesting a massive public for feedback, such as the ones of the community of logo . that’s where thousands of logo designers gather on the internet, your strategy is similar to the one previously described, however I believe it’s more involved and deserves discussion.
Do not ask what other people think. Eliminate the sentence from your vocabulary since it could cause problems you’re able to manage without. I’m repeating because it’s essential.
Simply because you’re talking to a group of designers does not change the fact that you’re speaking to a community of designers. Every person… regardless of who they are, will have their own opinion. Those opinions will be of no importance to you.
It is essential to ask the right questions and also provide the context.
It is essential to ensure that all people are aware of issue that you’re trying to fix This will help ensure that you get clear, objective, and constructive feedback.
In the end, you’ll still have your own opinions…
It’s the reality of huge crowds of people. However, you should not ignore the opinions of others. It’s difficult to know however… you have to get rid of them since they are not beneficial… like I’ve said many times before the importance of objective feedback.
Anyone who gives a subjective opinion about a design is an amateur It’s not useful for them, nor is it helpful to the person that gets the feedback. They are entitled to be (politely) disregarded.
If no context is given this is a common occurrence often on the internet… A good designer will always ask questions to determine the purpose and will always give feedback that is based on what you’re trying to achieve. If you find a designer who isn’t providing feedback in this manner… Make it your responsibility to gently remind the designer to do so.
If you’re one of those who provide feedback without any kind of data, you should quit, and begin asking questions about the purpose so that you can be truly useful. Sure, you can give feedback about the overall performance however, how do you determine whether the design is appropriate and is worth the effort to polish, perfect and improve? Do your best to help, or do not leave a comment.
So I’m back to asking for your opinion…
If you’ve posted for a specific query and you want to filter all responses that offer strict feedback in response to the question you asked. Anything that isn’t objective can be ignored since it’s not useful to you.
In the logo , there are designers and people who are interested in design, regardless of age, with different skills and diverse backgrounds and cultures. This is the case in every online community. Therefore, don’t place too much importance on the feedback you receive… If you do, you’ll be overwhelmed and overwhelmed and. Only the feedback that is impartial and assists you in better fulfill the task at hand.
Everyone is entitled to have an opinion. However, make sure you discover who you can consider a reliable source. Examine their work and then make your own choice. Decide who you’ll listen to and who you’re able to be sure of… as well,, in contrast, choose who you will simply ignore.
If you acknowledge the fact that everybody has their own voice however, not every feedback in a post that is sent to an audience of millions is helpful to you, it will be possible to get the greatest quantity of feedback that you receive without being overwhelmed.
The volume of comments you receive from communities can frighten users, and I can understand. If you’re one of them look for a few people who you are comfortable with. However, you should still ask for feedback in the same manner that we have already described. It is possible to find those individuals in the community of logo .
What can I do to set goals to be able to get the right answers?
I’m sure there will be certain people who have read this article who are unable to adopt the ideas discussed above since they do not have goals to focus on. They lack the knowledge required.
What do you have to do to gain the information you need?
It’s a good question… It all comes back to what you have to accomplish BEFORE starting any design or other work.
You must be able to ask questions to make a logo brief. It is essential to comprehend the difficulties you will face.
In particular, when designing logos, there are four key areas that I prefer to understand The business and competition, the intended audience, and finally I know that not all people will accept this, …. However, I believe it is important to be aware of and comprehend the expectations of your customer.
Below are some questions I love to ask:
- The name you use for your business?
- Have you got a corporate tagline or slogan?
- Which product(s) and/or service(s) does your company offers?
- If you’re not a business that is just starting out What are the main reasons for you to have a brand new logo?
- Do you have a unique background to your business?
- Where do you envision your company or service in five years?
- Where will your brand’s new logo be displayed?
- Who are your biggest opponents?
- What sets you apart from peers?
- Why should your target audience decide to choose you over your competition?
- Who is your intended audience?
- Your ideal customer.
- What is the general message you intend to convey to your intended group?
- What are the words you would like your customers to think of when they hear your name?
Expectations and preferences.
As I mentioned earlier, I believe it is important to be aware of your client’s preferences and their expectations.
While this information isn’t crucial to the general effectiveness of the design because the individual is the one who makes the final decision It is beneficial to have this information.
If you are aware of this information upfront If you discover that the thoughts and opinions are totally out of line, you’ll have the ability to talk about them prior to beginning to direct your client to a different direction, in the event that it is appropriate to take the necessary steps.
In the end, ignoring their needs could be the difference in having the design approved or not.
However… Think about you’ve been working on your company for the last 10 years. A brand new logo might be something you have envisioned for many years. It’s exciting! There are people who have a particular idea in the back of their minds, and I believe it’s a mistake for designer to deny the idea. Explore the idea or find ways to implement it to make their dream come reality.
The questions I ask in order to get to know the expectations and preferences of my clients are:
- Which brands or logos regardless of the industry, have the same style and look that you want to achieve?
- Are there images, fonts, or colours you’d like to use in your logo?
- Do you have any you would prefer to be kept out of?