Over the last week, I’ve been rating logos in Logo Lounge Book 9 (Almost 5000 in all). I’m still left with just 1000 to go through, but took a quick interval to create a blog.
There are so many great logos, but sometimes there’s one that’s close to perfect, with a well-thought-out idea however due to the way it’s been done and complete, I’ve had to rate it lower that it might have receive. It’s unfortunate that in these cases, the logo’s style was not improve and refine or explore further by the designer in order to create the stunning logo it was meant to become.
To help other creators avoid the mistakes I made, I’ve compile my five top strategies for refining, perfecting and finessing the logo design.
Tip 1: Make sure you hit the’sweet line’ to get perfect vector paths
Sometimes, what brings an image down is a small error in the way vector paths have been depict… the design isn’t the perfect design… it’s an area with a bulge or bump which isn’t quite right. in the text Logo Creed from Bill Gardner He employs the term ‘ Sweet Line to describe the ideal vector path
“A indication of a high-quality logo is one that shows the designer has taken care to design a pleasing line. If there’s something wrong with the lines in the design of your logo, customers might not be able determine what’s incorrect, but they’ll be able to see it. It’s a distraction that could hinder the effectiveness of your logo.”
It’s worth the effort to ensure that paths are perfect, because any imperfections can be detect conscious or not. Most of the time, the use of fewer points usually solves the issue, but to create perfect paths, it is worth studying all aspects of the instrument to become a master bezier! Tuts+ has a great book worth reading – Illustrator’s Pen Tool: A complete guide to play Bezier Game. bezier game that is a lot of amusement.
Tip 2: Make sure you use consistent weights, angles, and shapes.
Try to maintain consistency. If your logo contains angles, make sure you make use of the same angles throughout the logo to achieve uniformity. If you are using line weights that are the same, ensure that whether this is the situation. An uniform and consistent style is usually more attractive to view It’s worth making the effort to get it right.
When I’m working on a design, I’m usually trying out different ideas, and frequently changing the layout and shape until I’m happy. That means that when I draw an icon with perfect angles, once I’m satisfy with the design, there’s a chance that angles that ought to be the same are off. What I’d recommend in this instance is draw an icon starting from scratch, so that I’m sure that the final design of the icon is flawless.
Tip 3. Simplify and simplify.
A logo for a company needs to be flexible and a logo that is versatile is almost always easy to design. Additionally, if you look back at the evolution of some famous logos, you’ll see that the brand’s identity has been strengthen through simplifying. You can witness this by looking at the Shell logo, below, which is as easy to recognize and simple as it has ever been.
Find out how to simplify your ideas, by removing any unnecessary clutter. This can help strengthen the image and improve usability overall and extend the identity’s shelf-life.
Tip 4: Play around with and test different variants of your logo
If you’ve got a “complete design, before you present it to your client Copy the design and test possible variations to the idea. Examine the design to see if the message be improve? Can the design be reduce? Would it look better laid out in a different way? Are different colors more effective? Do structural changes improve the overall composition? Are different line weights able to work better?
The purpose of this investigation and discussion is to discover whether the logo’s design can be improve. Every time I’ve try this, I’ve been able to enhance the design in order to produce the final result is something is something you can be proud of.
It is apparent as it is in the conceptual work I design for the logo design of Minternet. My initial idea was to design two interlocking triangles that would create a diamond as well as monogram that resembles the letters M. Through experiments and tests using the same concept I was able create an even stronger logo.
Tips 5: Make use of guidelines for an ultimate polish
You can refine the design by scrutinizing your lines, spacing, and proportions using overlays of shapes to guide you as well as using grids. Make sure to give every part of the design a purpose for it to exist. This will give you more ammunition when you present your design since you are able to present each and every element of your design.
There is an example of this degree of excellence in the photo below. I highly recommend looking over these stunning logo design guidelines illustrations taken from Abdezeedo.